Tovala began with a singular mission: to make it easier to eat better.
When our co-founder David was in grad school, he found it way too difficult to eat well. He didn’t have time to cook for himself, and there weren’t any quick or healthy options for him to choose from. That’s when he came up with the idea for Tovala.
Since we started out, we’ve talked to people across the country who are also looking for a way to successfully balance convenience, health, and taste. Our goal is to provide them that balance so they don’t ever have to compromise again.
We’re not here to replace home cooking. We’re here to rethink it.
Leslie is one of our Customer Success Specialists. She’s a graduate of the Illinois Institute of Art in Fashion and Marketing. When she’s not working with Tovala customers, she helps produce a podcast called Chefs Coast to Coast as well as an art and style blog. Her favorite ingredient is eggplant.
Katie is one of our Customer Success Specialists. She earned her Associate’s from Kalamazoo Valley Community College and is heading back to school to earn her degree in Business and Marketing. She comes to us from the hospitality field, so great customer service is a passion of hers. Her favorite ingredient is edamame.
Maggie is our Marketing Associate. She’s a recent graduate of University of Illinois, where she earned a BA in English and Economics. As a proud Illini, she worked as an editor at The Daily Illini and created all sorts of digital and print content for the university’s Office of Undergraduate Admissions. Her favorite ingredient is green onion.
Deborah is our Visual Designer. She studied Visual Communication Design at The School of the Art Institute of Chicago and is the founder of the school’s first ever UI/UX student organization. Before joining Tovala, she widened her design and marketing skills at Wix.com. Her favorite ingredient is coffee.
Jacqueline is one of our Customer Success Specialists. She earned her BA from Indiana University, where she studied International Studies, with a focus on Chinese. She also spends time doing guest engagement and education at the Adler Planetarium. Her favorite ingredients are carrots.
Matt is our Finance phenom. Before Tovala, he was carrying out acquisitions at Accenture, where he also held various finance positions. He’s currently finishing up his MBA at Chicago Booth. Siracha is his favorite must add ingredient to just about every meal.
Keeley is our Vice President of Hardware Engineering. He earned his BS at the University of Illinois and MS from Purdue, both in mechanical engineering. He’s spent most of the last decade working on high volume appliance design and manufacturing at Whirlpool and Fellowes. He is passionate about innovation and has 8 granted patents. His favorite ingredient is sesame seeds.
Lauren is our VP of Marketing. She’s led teams across digital, brand, and product marketing at companies like Base CRM, Belly, and Toptal. She studied Finance at The University at Buffalo. She maintains a Chicago restaurant “hit list” spreadsheet organized by neighborhood, cuisine, and price. She grew up with a very Italian grandmother, which explains why her favorite ingredient is pasta.
Danielle is our Junior Web Developer. She studied Information Technology at Oakland University. A job with Northwestern University’s information technology team brought her to Chicago. Now she’s excited to be involved with building all things on the web for Tovala. Her favorite ingredient is cinnamon.
Shawn is our mobile developer. He earned his BFA in photography at the Art Institute of Atlanta. He worked for Apple for 6 years, moving from retail into mobile engineering. His software development skills are all self-taught, while he was in between shifts at the Apple store. His favorite ingredient is an ice cream sandwich.